Last updated: 24 May 2026
Welcome to Australia’s Healthy Weight Week — a long-running publication that has been writing about social media, online marketing, and the tools that power them since 2009. What started as a single editor sharing Twitter and Facebook tips has grown into a sizable archive of guides, tutorials and observations covering more than a decade and a half of online change.
What we cover
We write about the platforms most Australians actually use day to day — Facebook, Twitter (now X), Instagram, LinkedIn, YouTube, TikTok, Pinterest — and the tools, plugins and services that sit alongside them. Our focus is practical: how to do something useful, not the hot take of the week.
Our archive is broadly organised into:
- Platform guides — Twitter, Facebook, LinkedIn, TikTok and the rest
- Marketing how-tos — building a brand, promoting content, growing an audience
- WordPress and tools — the technical side of running a site or a campaign
- SEO and search — getting found by the people you want to reach
Editorial approach
Our team writes from real experience. We test the tools we recommend, follow the platforms we cover, and update older articles when the platforms change. We are not affiliated with any of the social networks we write about, and our coverage isn’t sponsored.
Articles older than a year or two are sometimes period pieces — a snapshot of how a feature worked at the time. Where a platform has changed substantially, we either update the post or note that it represents historical context.
Australian focus
We write for an Australian audience first. Pricing, examples and platform behaviour are framed for AU readers, though most of what we cover applies anywhere people are online.
Get in touch
The best way to reach us is through the contact page, or by finding us on the social channels we write about. We read everything that comes in and try to reply to genuine enquiries.