Media and News

We are looking forward to working with Sprout Cooking, Meat and Livestock Australia, AIA Insurance and the Australian Mushroom Growers Association on the AHWW 2014 campaign!

Downloadable cookbook with recipes by Callum Hann and Themis Chryssidis from Sprout available soon!

AHWW Twitter chat is happening again on Wednesday 19 February from 8pm – 9pm AESDT. Follow AHWW on Twitter @HealthyWtWk.

Did you attend the AHWW 2013 Twitter Chat? Check out the story version of the chat.

 

AHWW 2013 campaign media outcomes

• Media monitoring picked up 310 media items on AHWW.
• Circulation of media items relating to AHWW was more than 4.9 million.
• Based on pick-up of the key words ‘Australia’s Healthy Weight Week’ and ‘Healthy Weight Week’ only, the estimated advertising equivalent value is $247 481.
• DAA media communications were picked-up in major metropolitan publications, including: Channel 9′s A Current Affair, Good Health magazine, the Herald Sun newspaper and ABC radio stations.

 

2013 Media Releases

21 Jan 2013 Throw a healthy barbie for Australia

18 Jan 2013 New survey puts the spotlight on young women’s eating habits

17 Jan 2013 Dietitians: Cooking skills missing link in weight crusade

supporting information: Cooking tips from members of the Dietitians Association of Australia and Super-fast meals on the go

15 Jan 2013 Dietitians launch ‘Fad-free Diet’ to halt weight creep in younger women

8 Jan 2013 Australia’s three worst diets shunned by nutrition experts

3 Jan 2013 Study: Young women resolve (again) to eat better in the New year

supporting information: 25 tips for healthy eating in the New Year

Media Contact

Holly Smith, DAA Acting Public Relations Dietitian

(02) 6163 5214 or

[email protected]